CBS' Good Sam

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Launching in March 2022, I produced a web based augmented reality game in support of Good Sam. Designed as an interactive extension of the series, the experience invited users to perform a timed challenge using a virtual scalpel on an AR body dummy to identify specific organs.

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Completion of the game unlocked a custom AR lens matched to the level achieved, encouraging repeat play and social sharing. I led production and delivery of the experience and supported its launch across CBS and Good Sam social channels, extending audience engagement beyond traditional promotional content.