Yellowjackets: Season Two
LEGION CREATIVE
SHOWTIME WITH PARAMOUNT+
Premiering in March 2023, season 2 of the Yellowstones took fans deep within the show mysteries. As Senior Creative Producer I was responsible for working with all designers and editors to create social media assets for Instagram and Twitter/X. We took our fans beyond the screen with at home mailers collected through IG DMs. From lyric videos to character sizzles the yellowjackets season 2 campaign definitely burned down the house (cabin) and was rewarded with multiple 2023 Clio wins, and 2024 nominations for both Webby Awards and Shorty Awards.
S1 Keyart to S2 KeyArt Motion
Integrated Text
Each week during season 2 we posted a unique video with text integrated into the scene and highlighting the big beat in each episode.
Ship Sizzles
Highlighting the unique relationships between characters we created a series of videos for IG/X that sizzles together the best moments from throughout the series.
Lryic Videos
Yellowjackets partnered with Alanis Morisette to rerecord a new version of their opening sequence and Florence and the Machine to cover Just A Girl and I produced our accompanying lyric videos which waere posted on various socials.
Unique Social Motion Videos
Through out the Yellowjackets S2 social campaign we were tasked with keeping audiences both engaged and entertained. We did that through a variety of different motion edits that always kept the plot front and centered while allowing the mystery of the series to grow.
PAID SOCIAL
In addition to organic social, Legion Creative produced assets for paid social on FB, IG, X, and YouTube.
Unique Social Motion Videos
Through out the Yellowjackets S2 social campaign we were tasked with keeping audiences both engaged and entertained. We did that through a variety of different motion edits that always kept the plot front and centered while allowing the mystery of the series to grow.
GLYPH MAILERS
Legion got in on the mail game for Yellowjackets. After seeding secret messages through other assets, fans were asked to make an offering to the Wilderness by sending our IG a DM. Fans who submitted offerings were then asked for their address and added to our IG Close Friends. We collected new addresses weekly throughout the season, and all close friends received coded glyph messages every week with teases for the next episode.
