senior creative producer
Integrated Producer driving high-impact entertainment and brand campaigns
10+ years leading complex productions across studios, agencies, and cross-functional teams. Known for turning chaos into clarity and ideas into executed work.
Yellowjackets: Season Two
LEGION CREATIVE
SHOWTIME WITH PARAMOUNT+
Season Two of Yellowjackets premiered in March 2023 to strong fan and critical response. As Senior Creative Producer, I led the creation of social media motion and still assets for Instagram and Twitter / X, working closely with designers and editors to bring the story world to life online. We built an always-on social campaign that extended the series mysteries beyond the screen and deepened fan engagement week after week.
The work included creative executions such as character sizzles, episode specific integrated text videos, lyric videos for newly recorded versions of iconic songs, and interactive audience experiences. The campaign was honored with multiple Clio Awards in 2023 and received nominations for both Webby Awards and Shorty Awards in 2024.
Integrated Text
Each week during Season Two we published a unique video that used text woven directly into scenes from the episode. These motion edits highlighted the key moments and mood of each chapter while maintaining strong visual and narrative cohesion.
Season 1 Keyart to Season 2 KeyArt Motion
To bridge the transition from Season One to Season Two, we developed a motion key art asset that carried forward the visual language of the series while signaling a tonal shift for the new season. The piece was designed to maintain brand continuity for returning fans while clearly marking the evolution of the story and stakes.
I led the production of this asset from concept alignment through delivery, partnering closely with creative and editorial teams to ensure the motion felt premium, restrained, and true to the Yellowjackets identity. The final execution functioned as both a visual reset and a narrative handoff between seasons.
Ship Sizzles
To spotlight the complex relationships at the heart of the series, we produced a series of character sizzle videos for Instagram and Twitter / X. These cuts brought together the most compelling moments from across the season in ways that rewarded repeat viewing and shared emotional threads.
Lryic Videos
For the Season Two opening sequence, the show collaborated with Alanis Morissette and Florence and the Machine on special covers of the iconic theme tracks. I produced the accompanying lyric video assets that supported those moments across social channels, contributing to creative recognition and industry award nominations.
Unique Social Motion Videos
Throughout the campaign I oversaw a variety of motion edits designed to keep audiences engaged, entertained, and connected to the ongoing narrative. By balancing plot confidence with mystery and suspense, these assets supported the show while adding cultural value to the season’s conversation.
PAID SOCIAL
In addition to organic social content, the team produced paid social assets for Facebook, Instagram, Twitter / X, and YouTube, aligning performance strategy with creative quality to maximize reach and resonance.
Unique Social Motion Videos
Through out the Yellowjackets S2 social campaign we were tasked with keeping audiences both engaged and entertained. We did that through a variety of different motion edits that always kept the plot front and centered while allowing the mystery of the series to grow.
GLYPH MAILERS
A standout component of the campaign involved a series of physical mailers tied to social interactions. Fans were invited to send a message through Instagram direct message, receive a coded glyph mailer through the mail, and be added to an Instagram Close Friends group for exclusive content and exclusive teases ahead of new episodes. This program strengthened connective tissue between the show and its most engaged fans while rewarding participation with tangible and digital experiences.
