senior creative producer
Integrated Producer driving high-impact entertainment and brand campaigns
10+ years leading complex productions across studios, agencies, and cross-functional teams. Known for turning chaos into clarity and ideas into executed work.
The American Society of Magical Negroes
LEGION CREATIVE
FOCUS FEATURES
Premiering in theaters in March 2024, The American Society of Magical Negroes is a sharp racial satire that required careful positioning within the marketplace. With a provocative title and early marketing that leaned more romantic than comedic, the social campaign focused on clarifying the film’s true tone while highlighting its humor, imagination, and thematic depth.
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To address these challenges, we leaned into the film’s magical elements and comedic moments, while also amplifying strong critical response from its Sundance Film Festival premiere. By grounding the campaign in comedy, creativity, and credible reviews, we built a social presence designed to spark curiosity and encourage audiences to discover the film for themselves.
integrated text motion reviews
Integrated text motion reviews paired carefully selected scenes with on screen text to help clarify tone and highlight the film’s comedic intent. These assets were designed to guide audience understanding by combining visual context with succinct messaging that felt native to the scenes themselves.
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By thoughtfully matching copy to moment, the pieces reinforced humor and theme while maintaining a polished, editorial feel.
review motion quotes
Review motion quote assets featured animated pull quotes from critics layered directly into scene based edits. These pieces helped ground the campaign in credible third party response while maintaining visual energy and forward motion.
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They served as an effective way to reinforce positive reception and build confidence among audiences encountering the film for the first time.
animated quote cards
Animated quote cards brought standout lines from the film to life through motion design layered over select scenes. These assets leaned into character voice and comedic rhythm, allowing dialogue to function as a hook without requiring full narrative context.
They added personality and levity to the content mix while remaining aligned with the film’s overall tone.
countdowns
Countdown assets supported key release milestones with clean integrated text and consistent visual systems. Designed to maintain visibility and momentum, these pieces provided clear timing cues while fitting seamlessly within the broader campaign aesthetic.
They functioned as reliable connective content leading up to release moments.
