senior creative producer
Integrated Producer driving high-impact entertainment and brand campaigns
10+ years leading complex productions across studios, agencies, and cross-functional teams. Known for turning chaos into clarity and ideas into executed work.
The Righteous Gemstones: Season 2
HOMEBREW AGENCY
HBO
Home Brew Agency partnered with HBO to support the social campaign for The Righteous Gemstones Season Two, which premiered in early 2022. The show follows a wealthy televangelist family and blends absurd humor with sharp satire. In support of the launch, I produced a suite of social assets that reinforced the show’s tone, refreshed audience connection to key characters, and sustained engagement through premiere week and beyond.
stained glass character recap social videos
To remind audiences of what they loved about the show, we created a set of stained glass character recap videos. Working with an illustrator and motion artists, we developed highly stylized motion pieces that recapped key moments from Season One while introducing the cast in a visually distinct way.
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These assets celebrated the series’ eccentric tone and helped reorient viewers heading into Season Two.
giphy stickers
For the debut of the Season Two key art, we produced a series of GIPHY stickers designed for use across social platforms. The stickers allowed fans to express themselves within the show’s visual world, extending the campaign beyond traditional posts and encouraging organic community interaction.
countdowns
To build excitement leading up to the premiere, we developed countdown videos that teased notable moments from Season One and encouraged viewers to tune in for Season Two. These pieces maintained momentum while keeping the show top of mind as the launch approached.
who said it? instagram reels
For Instagram Reels, we created short video carousels highlighting memorable quotes from Season Two. These assets paired character audio with on screen visuals to create quick, engaging moments optimized for social consumption.
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They reinforced the show’s humor and helped stir conversation around standout lines and performances.
quote cards
Custom quote cards featuring standout dialogue were produced to complement motion content. These static assets provided highly shareable moments that fans could engage with at their own pace, reinforcing character voice and injective humor into the broader campaign.
