senior creative producer
Integrated Producer driving high-impact entertainment and brand campaigns
10+ years leading complex productions across studios, agencies, and cross-functional teams. Known for turning chaos into clarity and ideas into executed work.
Shrek Franchise Social AOR
MOCEAN
UNIVERSAL STUDIOS
MOCEAN served as the agency of record for the Shrek social channels during my time on the account. As the lead producer, I oversaw creative production and delivery across timelines, scheduling, and budgets, partnering closely with creative, social, and account teams to keep work moving efficiently from concept to launch.
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The creative brief was simple: stay weird. The MOCEAN team fully embraced that mandate, producing bold, irreverent social assets designed to drive fan engagement and keep Shrek culturally top of mind as the franchise gears up for the release of Shrek 4.
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Assets launched across Instagram, Twitter/X, and TikTok as part of an always-on social strategy.
Shrek Christmas Eve Asset
For a Christmas-timed asset on the Shrek channels, we set out to do something unmistakably weird and highly scroll-stopping. I originated the concept of building a Christmas tree entirely out of Shrek faces and partnered closely with design and creative leadership to bring it to life.
The final static fully delivered on the stay weird brief, resonating strongly with fans and driving standout engagement. As of February 2026, the post has surpassed 149K likes and generated hundreds of comments, including organic brand engagement from Starbucks and Pillsbury.
Shrek Trending TikTok Sounds
Identifying trending TikTok sounds that could naturally pair with Shrek moments was a key part of our approach. Working with the creative team, we matched emerging audio trends with carefully selected clip edits to create timely, highly shareable assets that felt native to the platform while staying true to Shrek’s tone.
Wicked x Shrek Collab
To capitalize on the social conversation around the premiere of Wicked 2, we developed a timely crossover asset that playfully bridged two fandoms. Using a scene from Shrek Forever After, we paired Shrek visuals with audio from Wicked to create a culturally relevant, high-performing social moment.
The asset resonated strongly with audiences, earning over 899K likes on Instagram as of February 2026 and reinforcing Shrek’s place within broader pop culture conversations.
Localized Content to drive engagement
To better reach Spanish-speaking audiences, we published a clip pull from Shrek using an iconic moment from the Spanish-dubbed version. The asset intentionally leaned into non-English audio and subtitles, a calculated risk for a primarily English-language channel, that ultimately drove standout engagement.
As of February 2026, the post generated over 455K likes, reinforcing the value of localized content and audience-first experimentation.
New Years Eve Fart Asset
For New Year’s Eve, we leaned into a moment that was both timely and unmistakably on-brand. Knowing fans love Shrek’s irreverent humor, we engineered a time-based asset that instructed viewers exactly when to start Shrek 2 so that Shrek’s iconic hot tub fart would land precisely at midnight.
With clear on-asset copy and a well-chosen clip pull, the post created a shared, communal viewing moment that fans enthusiastically embraced - proving that weird, when done thoughtfully, can still feel smart and celebratory.
Unique Social Motion Videos
Through out the Yellowjackets S2 social campaign we were tasked with keeping audiences both engaged and entertained. We did that through a variety of different motion edits that always kept the plot front and centered while allowing the mystery of the series to grow.